Disruptive food, drink and lifestyle brand design agency, Sydney.

The Creative Method was established in 2005 to create world class brands out of Sydney, Australia.

El Jannah

Introducing more Aussies to a taste of Paradise.

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POETS

A beer brewed in country Australia, for country Australia.

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Nexba

Building a brand architecture that enabled a growing brand to succeed in multiple categories.

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A branding agency focused on great ideas with flawless execution.

The philosophy that drives our creative agency is simple – produce the greatest ideas with the best possible execution to drive business success.

Our brand strategy and identity solutions create meaningful connections between businesses and customers by using authenticity, storytelling, and bold, intelligently disruptive graphic design to transform brands and bring stories to life.

Our branding customers include large global brands down to start-up companies in food, beverage and retail such as Guzman Y Gomez, Coca-Cola Amatil, Sumo Salad, Red Rooster, Woolworths, Campari and Saint Clair Family Estate.

Our branding work disciplines include brand strategy, naming, brand creation, brand refresh, visual identity, rebranding, packaging, advertising and communications projects. Essentially we deliver great ideas that generate branding traction.

Our strategic branding agency services include:

Innovation Strategy & Workshops

Need help unlocking creativity and powering innovation? We run workshops for both small and large companies in Australia that guide you towards insights and innovations you may not have reached without a little creative enlightenment and guidance.

Brand Positioning & Brand Strategy

Getting the brand positioning and foundation right is so important to the success of a brand, business or product. Let our strategy team help you uncover the who, what and why of your business and brand, articulate its purpose, clearly outline what your brand is and isn’t, and set the tone for everything branding-related moving forward.

Logo Design

Every brand needs a logo. Great brands need logos that do more than look creative or on-trend. The best logos reflect your brand and tell your story in an instant – and if they can leave a smile in the consumers’ minds, even better. We are proud logo specialists – each logo is crafted with passion and professionalism, from concept to final execution, with a few discoverables along the way.

Brand & Product Naming

Naming a business or product can be as difficult as naming a baby. We are more than just a branding design agency. Our tried and tested naming methodology has enabled our branding agency to name hundreds of successful businesses and brands for our clients – and a few babies along the way too.

Creative Ideation Sessions

Need new creative ideas? Our branding and packaging innovation team can facilitate ideation sessions that are truly productive and turn even the most uninspired members of your team into creative powerhouses that deliver hundreds of product, campaign, marketing activities and content ideas for your business, including presentation to key stakeholders.

Brand Identity

We are known in Australia for using storytelling, clever design, craft, and detail to create brands that stand out, disrupt and drive successful outcomes. We don’t have a style – our brands are built from scratch in collaboration with our clients after hearing their story of origin, core values, and what makes their target audience tick.

New Product Development

Got an innovative new product idea or project but unsure how to bring it to life? Let our agency in Sydney lead the way with consumer, market and industry research, branding concepts and consumer testing, packaging structure and design development, full service brand design and identity, marketing and advertising campaigns, and more.

Packaging Design

Our professional creative team has decades of packaging design experience from across the globe and is unashamedly obsessed with creating brands and packaging solutions from the inside out, from the beginnings of an idea, through strategy and consumer testing, to fully realised product packaging making itself known on-shelf.