Award-winning rebranding agency.

Re-energise your brand to attract and retain your kind of customers.

Tell us your story and we’ll rebuild your brand.

Creating a brand identity that people love is hard – creating a brand that people remain loyal to is even harder. The Creative Method rebranding agency was established in 2005 and was built from the desire to create a world-class brand design agency out of Sydney, Australia.

As well as creating food, beverage and retail brands from scratch, we help businesses to rebrand companies, products and packaging by digging deep and asking the right questions to discover and distil the most authentic version of their story – then we bring it to life. Our brand strategy, identity and rebranding solutions create meaningful connections between businesses and customers by using authenticity, storytelling, and bold, intelligently disruptive design to stand out and sell.

Our branding and rebranding work for clients such as Guzman Y Gomez, Coca-Cola Amatil, Sumo Salad, Woolworths, Campari and Saint Clair Family Estate has helped them retain and grow their customer bases and maintain a competitive edge in a market that is flooded with new entrants every day.

Yenda Brewing Co. Rebrand and Packaging Refresh

The Yenda Brewing Co. beer brand has been around for a number of years and is the current sponsor of the Wallabies Rugby Union team. Due to a massive influx of new brands into the craft beer space, Yenda had lost market share against its new and shiny competitors. We were engaged as the rebranding agency and tasked with refreshing the brand to drive more of a mainstream craft positioning with maximum appeal and standout on shelf.

“The Creative Method helped to not only deliver a strong, distinctive brand identity but helped us build a stronger brand. The customer, end consumer and salesforce reaction to Yenda has been phenomenal – a truly inspired brand redesign!” Stuart Boag, Brand Marketing Manager, Coca-Cola Amatil

View case study >

Oporto Rebrand & Customer Experience

Oporto flame grilled Portuguese chicken is perhaps better known as ‘the famous’ Bondi Beach chicken burger brand by people in Sydney, Australia. As the QSR business moved into new regional areas across Australia and abroad, Oporto saw the need for a rebrand to move away from its ‘Bondi’ brand positioning and to be more reflective of its Portuguese origins – as expert in ‘Portuguese Flame Grilled Chicken’.

“The result of our rebranding project was a vibrant and playfully positive blend of Portuguese culture and Australian humour that helped contribute to a 40 point increase in store Net Promoter Score.” Craig Tozer, former CEO, Craveable Brands

View case study >

Delta Estate Wines Rebrand & Packaging Refresh

As the wine market becomes increasingly competitive, it is no longer good enough to simply have great wine. Delta wanted to evolve the brand to stand for something unique; something memorable that would resonate from the grower right through to the consumer, and create the greatest cut-through on shelf.

“The results from our rebrand have been outstanding, with significantly increased sales both domestically and globally, as well as a brand that is becoming more recognisable throughout the world.” Alison Downs, Brand Manager, The Delta Wine Company

View case study >

More rebranding projects to sink your teeth into

Every great rebrand starts with a conversation.
Whether you’re a brand manager looking to reinvigorate your brand or an entrepreneur with the beginnings of a dream, we’d love to hear your story.

Call +61 2 8231 9977 or email

Sign up for our latest news and resources.