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Coca-Cola Amatil wanted the Vonu Pure Lager beer brand to be about more than a refreshing beer – it encapsulates a way of life and living.
![](https://thecremethlive.wpenginepowered.com/wp-content/uploads/2020/04/vonu-packaging-alcohol-01.jpg)
With a focus on living free, the brand identity and packaging design needed to appeal to those with a simple love of the ocean, surf, outdoors and exploration.
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We designed a new logo that retained the iconic turtle, turning it into a crest with two subtle surfboards as discoverables.
![](https://thecremethlive.wpenginepowered.com/wp-content/uploads/2020/04/vonu-packaging-alcohol-07.jpg)
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The promise of living free is central to the Vonu brand – “Live Free” is included as a discoverable on pack, only visible on the reverse of the back label once the liquid has been consumed.
![](https://thecremethlive.wpenginepowered.com/wp-content/uploads/2020/04/vonu-packaging-alcohol-05.jpg)
The textured wordmark, use of weatherboard, and customised rough graphic style reinforces Fijian craft and island rusticness, to drive a sense of provenance in the brand.
![](https://thecremethlive.wpenginepowered.com/wp-content/uploads/2020/04/vonu-packaging-alcohol-09.jpg)
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“I have worked with The Creative Method for over ten years. Their outstanding feature is their unrestrained creativity that is category-breaking, yet possible within the confines of production.
“They bring an imaginative perspective to all projects which forces us to think beyond the predictable.”
Sally Byrne, Marketing Director, Coca-Cola Amatil
Vonu Pure Lager
Vonu Pure Lager is a low carb, premium, handcrafted beer that was being marketed as “Pure Fijian rain water turned into beer”.
In a bid to reflect the crisp, refreshing purity of the liquid, Coca-Cola Amatil were moving Vonu from a brown bottle to clear glass and needed a fresh brand identity and beer packaging to support this.
Client
Coca-Cola Amatil
Industry
Beer
Our Work
Brand Identity
Rebranding
Logo Design
Packaging Design