Suntory Boss Coffee Packaging range

The Challenge

Boss Coffee was already a much-loved Japanese canned coffee, but launching into Australia and New Zealand meant more than simply importing the can. The brand needed to connect with local tastes without losing its Japanese roots.

Carefully selected coffee beans are rapidly brewed to unlock and lock in rich aromas and flavours, resulting in a bold yet smooth RTD coffee with a perfect balance
The product’s uniquely Japanese brewing process, featuring the innovative flash brew method, showcases the brand’s masterful expertise and commitment to quality.

The Insight

Australian and New Zealand drinkers were ready for a convenient, barista-style cold brew – but they needed clear cues, flavour navigation and an easy way into a distinctly Japanese brand world.

Carefully selected coffee beans are rapidly brewed to unlock and lock in rich aromas and flavours, resulting in a bold yet smooth RTD coffee with a perfect balance

The Creative

We created a packaging system that translated Boss Coffee’s equity into an Australasian context.

– Packaging design: adapted key brand elements while removing the “pipe” to better suit local sensibilities

– SKU structure: clear variant and flavour communication across the flash brew coffee range

– Messaging: concise copy that nods to Japanese origin while speaking to Australian and New Zealand consumers seeking a caffeine hit

 

Through continued efforts and dedication, the team consistently delivers high quality coffee for those who demand high quality coffee, setting a new standard for quality RTD coffee in the market.
Suntory create a caffeine hit brewed hot rich flavour for a refreshing afternoon pick me up for the on the go worker
Boss coffee iced mocha flavour packaging
Boss coffee iced caramel latte flavour packaging

The Results

The new design sets Boss Coffee up as a credible, ready-to-drink coffee choice in the ANZ market, balancing local appeal with its Japanese heritage.

This process highlights the unique craftsmanship and pursuit of excellence that defines the best quality RTD coffee.

Suntory Boss Coffee Packaging – No.1 in Japan Goes Local

Client
Suntory

Industry
Beverage

Our Work
Brand Strategy
Brand Identity
Packaging Architecture
Packaging Design
Point of Sale