Yenda Brewing Co. Packaging

We were challenged to create packaging that worked hard and jumped out on shelf whilst also establishing a number of visual assets that could be used over various touchpoints moving forward.

Yenda Brewing Co. Packaging

The Yenda logo device was deliberately created and crafted to be a unique shape and punch off the bottle. With so many beers on the market, it was crucial that that pack intelligently disrupted on-shelf and in bar fridges.

Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging

The creation of the large Y as a core visual asset on the label strongly reflects the brand name and also ensures the brand is easily seen and identified from a distance.

The colour of the Y changes on each variant, making it a strong device for wraps, shippers and bar taps alike.

Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging

“We were at something of a crossroads with Yenda as the craft beer market exploded around us and the brand got lost on shelf.

“The Creative Method helped to not only deliver a strong distinctive brand identity but helped us build a stronger brand!

“The customer, end consumer and salesforce reaction to Yenda has been phenomenal – a truly inspired brand redesign!”

Stuart Boag, Brand Marketing Manager, Coca-Cola Amatil

Yenda Brewing Co. Packaging
Yenda Brewing Co. Packaging

Yenda Brewing Co.

Yenda Brewing Co. has been around for a number of years and is the current sponsor of the Wallabies Rugby Union team.

Due to a massive influx of players into the craft space, Yenda had lost market share against its competitors. 

We were engaged to refresh the Yenda brand and drive more of a mainstream craft positioning.

Client
Coca-Cola Amatil – Yenda Brewing Co.

Our Work
Brand Identity
Logo Design
Copywriting
Packaging
Merchandising

Region
Australia