We were challenged to create packaging that worked hard and jumped out on shelf whilst also establishing a number of visual assets that could be used over various touchpoints moving forward.

The Yenda logo device was deliberately created and crafted to be a unique shape and punch off the bottle. With so many beers on the market, it was crucial that that pack intelligently disrupted on-shelf and in bar fridges.

The creation of the large Y as a core visual asset on the label strongly reflects the brand name and also ensures the brand is easily seen and identified from a distance.

The colour of the Y changes on each variant, making it a strong device for wraps, shippers and bar taps alike.

“We were at something of a crossroads with Yenda as the craft beer market exploded around us and the brand got lost on shelf.

“The Creative Method helped to not only deliver a strong distinctive brand identity but helped us build a stronger brand!

“The customer, end consumer and salesforce reaction to Yenda has been phenomenal – a truly inspired brand redesign!”

Stuart Boag, Brand Marketing Manager, Coca-cola Amatil

Yenda Brewing Co.

Yenda Brewing Co. has been around for a number of years and is the current sponsor of the Wallabies Rugby Union team.

Due to a massive influx of players into the craft space, Yenda had lost market share against its competitors. 

We were engaged to refresh the Yenda brand and drive more of a mainstream craft positioning.

Client
Coca-cola Amatil – Yenda Brewing Co.

Our Work
Brand Identity
Logo Design
Copywriting
Packaging
Merchandising