We were challenged to create packaging that worked hard and jumped out on shelf whilst also establishing a number of visual assets that could be used over various touchpoints moving forward.
The Yenda logo device was deliberately created and crafted to be a unique shape and punch off the bottle. With so many beers on the market, it was crucial that that pack intelligently disrupted on-shelf and in bar fridges.
The creation of the large Y as a core visual asset on the label strongly reflects the brand name and also ensures the brand is easily seen and identified from a distance.
The colour of the Y changes on each variant, making it a strong device for wraps, shippers and bar taps alike.
“We were at something of a crossroads with Yenda as the craft beer market exploded around us and the brand got lost on shelf.
“The Creative Method helped to not only deliver a strong distinctive brand identity but helped us build a stronger brand!
“The customer, end consumer and salesforce reaction to Yenda has been phenomenal – a truly inspired brand redesign!”
Stuart Boag, Brand Marketing Manager, Coca-Cola Amatil
Yenda Brewing Co.
Yenda Brewing Co. has been around for a number of years and is the current sponsor of the Wallabies Rugby Union team.
Due to a massive influx of players into the craft space, Yenda had lost market share against its competitors.
We were engaged to refresh the Yenda brand and drive more of a mainstream craft positioning.
Coca-Cola Amatil – Yenda Brewing Co.