Yenda Brewing Co.

We were challenged to create beer packaging that worked hard and jumped out on shelf whilst also establishing a number of visual assets that could be used over various brand touchpoints moving forward.

Yenda Brewing Co.

The Yenda beer logo device was deliberately created and crafted to be a unique shape and punch off the bottle. With so many beers on the market, it was crucial that that packaging intelligently disrupted on-shelf.

Yenda Brewing Co.
Yenda Brewing Co.

The creation of the large Y as a core visual brand asset on the label strongly reflects the brand name and also ensures the brand is easily seen and identified from a distance.

The colour of the Y changes on each beer variant, making it a strong device for wraps, shippers and bar taps alike.

Yenda Brewing Co.
Yenda Brewing Co.
Yenda Brewing Co.
Yenda Brewing Co.
Yenda Brewing Co.
Yenda Brewing Co.
Yenda Brewing Co.

“We were at something of a crossroads with Yenda as the craft beer market exploded around us and the brand got lost on shelf.

“The Creative Method helped to not only deliver a strong distinctive brand identity but helped us build a stronger brand.

“The customer, end consumer and salesforce reaction to Yenda has been phenomenal – a truly inspired brand redesign!”

Stuart Boag, Brand Marketing Manager, Coca-Cola Amatil

Yenda Brewing Co.
Yenda Brewing Co.

Yenda Brewing Co.

Yenda Brewing Co. has been around for a number of years and is the current sponsor of the Wallabies Rugby Union team.

Due to a massive influx of players into the craft beer space, Yenda had lost market share against its competitors. 

We were engaged to refresh the Yenda brand identity and drive more of a mainstream craft beer positioning.

Client
Coca-Cola Amatil – Yenda Brewing Co.

Industry
Beer

Our Work
Brand Identity
Rebranding
Logo Design
Copywriting
Packaging Design
Merchandising