Our client’s father had travelled throughout Italy in his youth following the circus, discovering a range of quality products along the way.
These products and the memory of the circus were used to bring the brand to life.
Each product features a different character or animal somehow interacting with the ingredients. Simple colour changes are made for different categories of products and the typography follows a simplistic circus poster style from the 50s.
The packaging was such a success many of Casa Gusto’s customers started proudly stacking their ingredients front of house instead of hiding them in the kitchen or storeroom.
Casa Gusto was struggling to get its product into kitchens as the packaging was seen as inferior.
The challenge was to create packaging for a range of foods imported from Italy for the Australian restaurant and catering market that raised its perceived value and got the sales team a foot in the door.