We gave Doyles a brand extension that focuses on history and heritage, not just aesthetics.
We incorporated typography, graphics and language from the late 1880s to reflect Doyles’ own heritage and solely used the iconic Doyles blue to drive the idea of a fresh, seaside dining experience.
A suite of collateral was created to display in-store and online, including an updated identity, website, packaging, signage, a poster series and newspaper menus.
By working very closely with the interior designers we were able to ensure that the crafted look and feel came through in the dining experience. It was important that multiple touchpoints brought to life the history and heritage in a contemporary way.
Widely known for the best fish ‘n’ chips in Sydney, Doyles on the Beach first opened its doors in 1885, serving seafood freshly caught by hand line.
We were challenged to refresh the iconic Doyles Seafood brand and packaging without forsaking its history and heritage of quality, authentic seaside dining.