Award-winning packaging design.
The Creative Method was established in 2005 and was built from the desire to create a world-class packaging design agency out of Sydney, Australia.
Our approach to packaging design: Bold ideas. Flawless execution.
Our philosophy is simple – to produce the greatest packaging design ideas with the best possible execution. To create effective packaging design is an ongoing work in progress and involves constantly pushing ourselves as packaging designers, our clients, the mediums we work within, and ultimately, the consumer.
Our design solutions always aim to be bold, to intelligently disrupt, and to connect brands with customers. Our client base includes large global corporates down to start-ups in food, beverage and retail such as Guzman Y Gomez, Coca-Cola Amatil, Sumo Salad, Woolworths, Campari and Saint Clair Family Estate.
Work disciplines include brand strategy, naming, brand creation, development and experience, packaging and comms. Essentially anything that requires a great idea to generate brand traction.
Our packaging design services.
Our creative team has decades of collective branding and packaging design experience from across the globe and is unashamedly obsessed with creating brands and packaging solutions from the inside out, from the beginnings of an idea, through strategy and testing, to fully realised product packaging making itself known on-shelf.
We are known for using storytelling, clever design, craft and detail to create product packaging that stands out in-store and disrupts the status quo, connects, sells and importantly, endures.
Yenda Brewing Co. Packaging Design
The Yenda Brewing Co. beer brand has been around for a number of years and is the current sponsor of the Wallabies Rugby Union team. Due to a massive influx of new brands into the craft beer space, Yenda had lost market share against its new and shiny competitors. We were engaged as the packaging design agency and tasked with refreshing the product packaging to drive more of a mainstream craft positioning with maximum appeal and standout on-shelf.
“The Creative Method helped to not only deliver a strong, distinctive brand identity but helped us build a stronger brand. The customer, end consumer and salesforce reaction to Yenda has been phenomenal – a truly inspired brand redesign!” Stuart Boag, Brand Marketing Manager, Coca-Cola Amatil
Delta Estate Wines Packaging Design
As the wine market becomes increasingly competitive, it is no longer good enough to simply have great wine. Delta wanted to evolve the brand and product packaging to stand for something unique; something memorable that would resonate from the grower right through to the consumer, and create the greatest cut-through on-shelf.
“The results from our rebrand have been outstanding, with significantly increased sales both domestically and globally, as well as a brand that is becoming more recognisable throughout the world.” Alison Downs, Brand Manager, The Delta Wine Company
Rum Co. of Fiji Packaging Design
Coca-Cola Amatil had a range of award-winning, premium Fijian rums that were under-performing. As their branding agency, our task was to relaunch this range with packaging that paid respect to the liquid gold inside. The current brand packaging was lacking standout with no quality credentials and nothing ownable to enable storytelling, so we needed to be inventive.