Starting with great grapes and a name that wasn’t even theirs, we worked with the family to craft the Saint Clair brand, building its story from this humble foundation.

The distinct brand identity has successfully grown with the business as it has expanded into a +750K case winery with over 20 sub-brands exported across the globe.

Every brand touchpoint is created by The Creative Method. From packaging, new sub-brands, innovation through to digital assets, PR, social media, communications, advertising and cellar door point of sale. You name it, we create it.

We are the architects, or you could say the brains, behind the global wine brand that you know today.

Off the back of great wine and distinctive packaging, the Saint Clair Pioneer Block range went from 1,000 cases in the first year to 20,000 cases in the second year. They are still the most commented on labels in the Saint Clair portfolio.

“We would thoroughly recommend The Creative Method to develop a brand that lasts – Saint Clair wouldn’t be where it is today without such a strong and trusted brand identity tying it all together.”

Neal Ibbotson, Owner and Director, Saint Clair Family Estate

Saint Clair Family Estate

The family behind Saint Clair Family Estate had the ambition to create a world-class wine brand out of New Zealand in less than one generation.

Today, Saint Clair is one of the most awarded New Zealand family wineries and ranked in the top 100 wineries in the world.

Saint Clair Family Estate


Our Work
Brand Strategy
Brand Identity
Logo Design
Packaging Design
Signage and Wayfinding
Environmental Graphics
Photography Art Direction
Point of Sale