The brief was simple: something fun, with personality.
Whilst the food has Lebanese roots our task was to make it look as approachable as possible with no reference to its origins.
We developed Henrietta as a character that people could relate to and one that would not date over the years.
The fun retro illustration features a discoverable where the shape of Henrietta’s hair reflects that of a chicken.
“There are a few things that we are certain of when we open a new venue and one of them is that we will use The Creative Method for our branding.
“Not only do we like the work they do, but we love the process from start to finish. It is exciting and the results are always outstanding.
“Tony and his team are a bunch of creative geniuses which is why we always get incredible results, memorable branding and we come back again and again.”
Ibby Moubadder, Restauranteur
Henrietta is the brain child of Ibby Moubadder and Jorge Farah of Nour and Cuckoo Callay fame, who are renowned for creating restaurants with exceptional food and atmosphere.
An opportunity existed to build a brand in the charcoal chicken space, in which there were many players but few doing it in a strongly branded way.
Surry Hills, Sydney