A boutique adaptable brochure to the many world markets the Pioneer Block range is exported to.
This value bourbon needed a facelift and it was up to us to knock it into shape. We couldn't change the bottle shape or the closure, but the rest was up for grabs. We did our research and based the revamp on the real life smuggling ventures of Bill McCoy. The label has been featured in many packaging books and blogs for its simple and bold letterpressed typographical approach.