Wild Turkey Rare

The ready-to-drink packaging design needed to be sophisticated and have strong premium and quality credentials, whilst remaining masculine.

We took small elements of the existing brand design, stripped it back, and re-laid it out.

Wild Turkey Rare

The bottle was black so gold was chosen to allow the most important typography to pop off the pack.

Wild Turkey Rare

A watermark of the turkey is screened in the background and foil is used to drive the quality credentials, with embossing and foiling on the 4-pack to drive further premium cues.

Wild Turkey Rare

Wild Turkey Rare is a premium bourbon that uses measures of Wild Turkey Rare Breed Bourbon to produce a more premium and quality tasting product.

The premium end of the RTD bourbon category was in strong growth and the Wild Turkey team wanted a product that would over-deliver on consumers’ demand and expectation.

Industry
Spirits / Ready-to-drink

Client
Campari – Wild Turkey Rare

Our Work
Packaging Design
Advertising
Point of Sale