Designed to celebrate New Zealand’s long coast and coastal culture.
Each of the five varietals features a different species of whale with unique character. When bottles are lined up on shelf, whales swim through the boundaries of each label, changing from species to species, to create a fun and unique display.
Whalebone Bay is a range of wine grown and produced by Saint Clair Family Estate in Marlborough, New Zealand, and sold around the world.
The packaging was in need of an update to reflect its heritage and quality, and to achieve greater standout on shelf.
Point of Sale