The brief was to re-design a series of poor selling wine labels titled Tiamo – Italian for I love you.
The labels needed to be distinctive and retain a sunflower from the original design in some way or form. The wines are from Italy and each variety from a slightly different part of the countryside, this needed to be reflected in the design. The design needed to be contemporary but also have elements of Italian tradition. It was also and advantage to show that these wines had travelled a distance to reach the consumer.Tags