The Parlour

A unique blend of the old and new mixed with a dash of pampering is the order of the day at The Parlour

The Parlour is a new beauty store specialising in make up, nails and laser treatments located in the heart of Westfield Sydney. Their idea was to shake up the industry and give some care, craft and attention back into the category.

The logo has been based on the old bulb illuminated stage mirrors. Bold but with a sparkle. The look and feel of the branding was based around bringing the classic look of the past back. Budgets were limited so royalty free photography that reflected a classic retro period were sourced. These photography was framed and peppered throughout the interiors and within the brochure, adding a unique quirk and warmth to the environment and communications. The graphics are historically based but with a twist of contemporary.

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