We set out to make the Manoosh brand the food of choice in the pizza category by creating stronger ownable and unique brand assets.
We wanted to drive harder core customer experiences through multiple touch points that included in-store, uniforms, packaging and POS, and have customers feel connected, educated and welcome through the joy of great food experiences.
Looking at the QSR landscape, specifically the Mediterranean restaurant category, we discovered key category codes, design semiotics and insights for success.
Following a review of all existing assets, TOV, colours, positioning and packaging we explored multiple design territories to reflect the brand essence and positioning.
With a design direction agreed upon, the Ooshman character went through a facelift to modernise it. We decided it was important to retain some of the essential components of the original character, especially the round face, the fez and the moustache. The new character remains familiar to loyal fans while attracting new ones with a modernised appearance.
We drew inspiration from Mediterranean tiles to create an ownable pattern, adding a unique touch by incorporating the letterforms from the logo into the tile design.
The brand colours were also reconsidered. The new colour palette was chosen to make the brand appear fresh and better for you.
We see packaging as a walking advertisement for a brand so created a set of unique, high impact pieces with clever copy that drives personality and adds to a positive, engaging customer experience.
We explored multiple ways to bring the brand to life in-store to ensure maximum street appeal regardless of size or location.
“Just one month after rolling out the new look and feel, OOSHMAN experienced a 15% increase in sales across the board, which we attribute to the new brand.
“We did it for the future of the company, and now we feel like we are born again, which is an encouraging feeling to have.”
Charlie Hoyek, Owner and Director, OOSHMAN
OOSHMAN
Lost in a sea of similarly named restaurants, Manoosh, a takeaway Lebanese pizza joint with 18 locations, decided to flip their name on its head and rebrand as OOSHMAN.
They approached The Creative Method with the challenge of transforming the brand into something distinctive yet recognisable to loyal customers that embraced their Mediterranean heritage.
Client
Ooshman
Industry
Quick Service Restaurant
Our Work
Brand Strategy
Brand Identity
Rebranding
Copywriting
Custom Typeface
Packaging Design
Interiors
Uniforms
Illustration