The Challenge
Great wine starts in the soil.
Too often, that soil is pushed, stripped and overworked in the pursuit of yield. Kind of Wild was built on a different belief, that better farming leads to better wine, for people and the planet.
We partnered with Winesellers to bring that belief to life through wine packaging and branding, including brand identity, wine label design, packaging and website.
The challenge was to turn a principled product into a visually compelling wine brand that could stand out in a competitive market – and extend into a direct-to-consumer subscription experience.
Strategic Insight
Sustainability alone doesn’t drive choice – it needs to be felt.
In a crowded product category, consumers don’t read every label. They scan. They choose quickly. Shelf presence becomes a crucial element.
To win consumer attention, Kind of Wild needed to move beyond explaining its process and instead express its brand’s story through strong visual elements.
Because in wine packaging design, the brands that succeed are the ones that balance clarity, creativity and emotion, turning knowledge into something instinctive.
Creative Solution
We created a distinctive wine branding and packaging design system that balances nature with modernity.
At the core is a confident wordmark and a bold, organic shape – housing a series of custom illustrations. Each piece of art reflects the individuality of the wine, its origin and its connection to the natural world.
These expressive wine labels bring personality to every bottle, while a clean layout and considered colour palette ensure clarity across the range.
The Result
A scalable wine packaging solution that works across multiple varietals, regions and future expansion.
Beyond the bottle, we designed a wine subscription model experience, including wine box packaging and outer shipping cartons. Using simple, considered materials, the boxes are designed to protect the product while reinforcing the brand at every touchpoint, from delivery through to unboxing.
The identity extends across website, eCommerce and digital – creating a cohesive, end-to-end wine brand experience.
The Impact
Kind of Wild stands apart in the modern wine packaging landscape.
It transforms a complex sustainability message into a clear, engaging and visually appealing brand – one that resonates with today’s more conscious target audience.
By combining strategic wine branding, packaging design and illustration, we created a system that captures attention, builds recognition and drives choice.
A brand designed to reflect its values, and built to compete on shelf.
Kind of Wild Wine Branding & Packaging Design
From soil to shelf: creating a wine brand built on better choices
Client
Winesellers Ltd
Industry
Wine
Expertise
Brand Strategy
Brand Identity
Wine Packaging Design
Illustration System
Website & eCommerce Design