The brief was to create an identity and a series of packaging for a hair extensions company that sits well in a high end salon environment and online. Hair extensions are a secret, thus the packaging should demonstrate the idea of revealing a secret whenever possible.
The packaging should be understated, but have an element of personality and unique qualities that make the packaging stand out on shelf. The packaging needs to demonstrate clear distinctivity between the invisigel and clipin products. We would like the look and feel to reflect the craft and understated beauty of our products.
Awards: AGDA Awards 2012 - Typography