Doyles is one of the oldest fishing families in Sydney and that story is brought to life on the beer packaging through a traditional etched illustration that wraps around the bottle.
A coarse dot screen reflects the printing of the era during which Doyles was established, but is modernised through a natural uncoated stock and a heavy high build gloss spot varnish.
Doyles is Sydney’s oldest fish and chip restaurant, located in Watsons Bay. As part of a full overhaul where we took the brand back to its early roots, we developed packaging for a new lager. It needed to reflect Doyles’ history of local fishing but also look like a traditional, immediately trustworthy beer.