The Casa Gusto brand takes its visual cues from iconic Italian food and drink brands but is given a contemporary edge with bold modern typographic styling and quirky illustrations.
Casa Gusto is an Australian bulk food wholesalers/retailer passionate about Italian food, sourcing and importing the best produce from regions around Italy and the Mediterranean, selling to delicatessens, restaurants, cafes and direct to consumers.
The inspiration for the packaging came from the business owners fathers tales of discovering italy and its food whilst following a circus.
Illustrations of Italian landscapes, old style circus acts, playfully integrate with the produce. The result is uniquely distinctive packaging range that is reminiscent of a vintage trip to Italy, that celebrates the traditions of the place, home cooking and the produce itself.
Awards: Shortlisted Create Awards 2012 Packaging category
Credits: Illustrated by Gerard TaylorTags