The Challenge
Limited edition wines often rely on surface-level change, new labels, new colours, same thinking.
Bird’s Eye was an opportunity to do more.
Created for Marlborough Valley Wines, this wine packaging design project set out to elevate the brand image through a more considered approach to wine packaging and branding.
In a competitive wine industry, where shelf presence is a crucial element in driving consumer attention, the challenge was to create a visually appealing wine brand that could stand apart, and transform a limited release into something more distinctive and memorable.
Strategic Insight
Most wine labels tell their story at eye level.
But the true character of a wine – its landscape, its origin, its place in the world – can be more powerfully expressed from above.
By shifting perspective to a bird’s eye view, we could reframe the brand’s story through abstract, expressive visual elements, creating intrigue while maintaining clarity.
Because in wine packaging design, it’s not just about information – it’s about how you communicate the idea and capture consumers in a split second.
Creative Solution
We developed a wine branding and packaging design system built around a single, unifying idea: perspective.
Each wine label design features aerial-inspired artwork – abstract landscapes that reflect the unique qualities of the wine and its origin. These painterly visual elements introduce a sense of creativity and elevate the perception of quality, positioning the range closer to high end wines.
A restrained layout, refined typography and considered color scheme ensure clarity across the range, while allowing the artwork to lead and enhance shelf presence.
The result is a cohesive wine packaging solution that works across the range of wine bottles – balancing art and function within a competitive product category.
Premium-feeling materials and thoughtful packaging design ensure the labels not only look elegant, but perform in the real world – supporting storage, protection and print consistency.
The Result
Bird’s Eye transforms a limited edition into a more elevated brand experience.
By rethinking perspective, the wine packaging and branding captures attention, enhances the brand image and creates a stronger emotional connection with its target audience.
A wine packaging design that stands out on shelf, and invites consumers to see wine differently.
Bird’s Eye Wine Branding & Packaging Design
Creating shelf impact through distinctive wine packaging design
Client
Marlborough Valley Wines
Industry
Wine
Expertise
Brand Strategy
Brand Identity
Wine Packaging Design
Print Production