Tony Ibbotson
Founder & Creative Director
Tony founded The Creative Method in 2005 after years working with major brands around the world. He brings sharp creative direction, commercial instinct and a knack for finding the idea that makes a brand memorable. He’s also still working on his grape appreciation.
Craig Ham
Brand Strategist
Craig brings deep experience in brand positioning, consumer insight and strategy across markets around the world. He’s especially good at finding the opportunity hiding in the complexity and turning it into a clear direction that teams can actually use.
Jacqueline Christian
Senior Designer
Jacq is a creative with a strategic brain, equally at home seeing the big picture and obsessing over the details. She blends insight and design thinking to create brand identities and packaging with clarity, character and just the right amount of edge.
Charlotte Healy
Business Development Manager
Charlotte brings more than 20 years of experience across brands, retail, consumer products and customer engagement. A natural connector, she builds relationships, spots opportunities and brings the right people together. At TCM, she helps ambitious brands find the right creative partner and turns new conversations into lasting relationships.
Nicole Rippey
Managing Director
Nicole keeps the studio moving, the thinking clear and the work on track. She brings a calm, practical approach to complex brand challenges and a knack for bringing people together around the right solution — clients and team included.
Irma Del Mundo
Brand Strategist
Irma brings 30 years of brand experience across Asia-Pacific, from global FMCG brands to finance, fashion and government. She combines rigorous insight with a practical, people-first approach, turning complex brand challenges into clear strategies that teams can actually use.
Elli Lahti
Senior Designer
Elli began her career in Finland creating motion graphics before moving into brand design. She brings that Finnish sensibility to everything she does: thoughtful, beautiful and functional, with a quietly clever aesthetic. Her other great Finnish love is a good old sauna.
Kirsty McDonald
Account Director
Kirsty is the calm Kiwi in the creative storm. With deep experience across branding, packaging and campaigns, she brings clarity and momentum to every project, guiding ambitious briefs from first conversation to final execution without letting the details get lost along the way.
Martin Mason
Non Executive Director
Martin brings more than 20 years of experience in business strategy, commercial planning and organisational growth. He helps us see the bigger picture, simplify complex decisions and keep creative ambition grounded in strong business thinking.
Lee Nicol
Creative & Copywriter
Lee’s modelling career ended when the world refused to embrace his Mad-Magazine-sized ears. Design welcomed him instead. He now creates distinctive identities, communications and campaigns, combining sharp ideas, clever wordplay and an apparently inexhaustible supply of jokes.
Indigo Philip
Illustrator & Senior Designer
Indy brings illustration, design and a big imagination to the studio – something she credits to growing up an only child. She’s always looking for the personality and spark in an idea, creating brands and illustrations with enough character to jump out into the world.
Michelle Snaidero
Senior Account Manager
Michelle is the steady hand and sharp mind every project needs. With experience across branding, packaging and integrated campaigns, she keeps clients, creatives and timelines moving in the same direction – while making the complicated bits look deceptively straightforward.