Branding

Wok On Inn

Creating a stir in the Australia QSR scene

With dwindling sales and no clear POD or direction The Creative Method was asked to develop the brand and roll it out across it’s existing stores and oversee future ones. The first step was to establish a clear reason for being and help articulate what Wok On Inn stands for. Off the back of some workshopping the idea of Authentic Asian Street food was agreed and the creative wheels were put in motion.
As WOI is about the best or favourite dishes from a number of asian countries including Japan, Thailand and Malaysia the creative could not be too specific or relate to one culture. The idea was to bring the street to life and take the best thoughts from each country and roll them together.

Each store features a large street image from a different country and looks to bring to life the street in a clean but evolving way throughout.

Based on the core idea of bringing authentic Asian street food to life Wok On Inn needed to encapsulate the essence of the street whilst still feeling contemporary, clean, healthy and exciting.

The logo was created from scratch based on the idea of noodles but presented in a neon street style. The street is brought to life in many applications such as a large image of a street food market on the wall, road style floor with painted Japanese road markings, menu reflecting road signage and number plate ordering tags.

As a result WOI saw a 30% increase in sales.

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Based on the core idea of bringing authentic Asian street food to life Wok On Inn needed to encapsulate the essence of the street whilst still feeling contemporary, clean, healthy and exciting.

WOKONINN_WEB_LANDSCAPE_885x499 WOKONINN_WEB_LANDSCAPE2_885x499 WOKONINN_WEB_LANDSCAPE4_885x499WOKONINN_WEB_LANDSCAPE_885x499 WOKONINN_WEB_LANDSCAPE2_885x499 WOKONINN_WEB_LANDSCAPE3_885x499

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