Packaging

Wishbone

Wish for something different in a wine label?

The brief was to create a simple and distinctive wine label for the Wishbone wine out of Marlborough in NZ. Wishbone is a mainstream wine that needed to be remembered from the 1000’s of labels on shelves throughout the world.

The label is simple and clean. 2 wishbones form a large W in the centre of the label this creates a unique focal point and is memorable. A special adhesive label tear section is placed into the front side that can be removed – thus breaking the wishbone, under this label the consumer is encourages to keep the tab, make another wish and with a bit of luck find another bottle.

Awards: (Int'l)Pentawards 2011 - Bronze Award

Tags
WISHBONE - PACKAGING2_TOP_885x499

WISHBONE - PACKAGING3_885x1013

A special adhesive label tear section is placed into the front side that can be removed – thus breaking the wishbone.

WISHBONE - PACKAGING4_885x499WISHBONE - PACKAGING5_885x499WISHBONE - PACKAGING7_885x1013

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