Branding

Sumo Salad

The brand leader in fresh salads needed a fresh look at it's branding and communications.

Australia’s most successful salad chain needed a design refresh. We were introduced at a grass roots level to look at evolving the strategy, core values and reason for being. We initially produced a company manifesto and once refined the job was to apply the thinking into as many visual touch points as possible. At the heart of the thinking was to drive a greater sense of freshness, connection to the farmers and community and create a unique language and approach to a big brand.

This included logo evolution with brand extension offers such as Sumo Bakery, Sumo Coffee Sumo SLow Cooked and Sumo Juice, Colour palettes typefaces created from potatoes, a selection of stamp icons, farmer and consumer specific posters, ingredients coming to life on pack and POS, menu redesign and template setting, ticket and pricing design, printed collateral, uniforms and consideration of interior development.

URL: http://www.sumosalad.com

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