Packaging

Skinns

Low fat potato snacks look to the kids for approval.

Potato Magic created a new generation of chips that are lighter, less fattening and ultimately healthier than the competition. Off the back of this they were able to get chips into the primary schools as part of a healthy choice range. They needed to appeal to the 5-12 year old bracket, they also needed to be bright and bold as well as inform children, teachers and parents about their benefits. The final name was inspired by and chosen based on the process of cooking the chips with the skin on.

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The final name and pack was inspired by and chosen based on the process of cooking the chips with the skin on.

SKINNS_LANDSCAPE_CLOSEUP2_885x499SKINNS_PORTRAIT2_885x1013SKINNS_LANDSCAPE_CLOSEUP_885x499

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