Branding

Sultry Sally

Packaging series for a new range of low fat Potato Chips.

The target audience is predominantly educated females aged 25-35 years. The packaging needed to have immediate stand out, cut-through, personality and differentiation from anything else in the Australian marketplace.

The core idea of the packs was to use traditional Vargas Girl style illustrations of the 1940’s as females of that era were healthier and slimmer than the women of today. The illustrations gave Sally an immediate quality perception, personality, attitude, standout from existing products on the market.

Awards: (Int'l) Pentawards 2008 - Gold Award

Tags
SULTRY SALLY DELI CHIP CO2_TOP_885x499

SULTRY SALLY DELI CHIP CO3_885x499

The core idea of the packs was to use traditional Vargas Girl style illustrations of the 1940’s as females of that era were healthier and slimmer than the women of today.

SULTRY SALLY DELI CHIP CO4_885x499SULTRY SALLY DELI CHIP CO5_885x1013 SULTRY SALLY DELI CHIP CO6_885x1013 SULTRY SALLY DELI CHIP CO7_885x1013 SULTRY SALLY DELI CHIP CO8_885x1013 SULTRY SALLY DELI CHIP CO9_885x499 SULTRY SALLY DELI CHIP CO10_885x499 SULTRY SALLY DELI CHIP CO11_885x499 SULTRY SALLY DELI CHIP CO12_885x1013 SULTRY SALLY DELI CHIP CO13_885x1013

> BACK TO TOP
back top