Packaging

Salty Dog

Delicious new drinks are hard to come by but this new offering is sure to get tongue wagging on the beaches over the many summers to come.

The Salty Dog is not your typical product, package or launch. A seeded concept out of the Frucor offices in Australia saw a unique tasting drink given an equally unique package. The brief was to bring the emotion and experiences of the beach to life. The taste is of salty apples and the look and feel is of a surf roadie through the hot months of the summer.

The design was to tell a story, to look and feel hand crafted, to not follow many of the tried and trusted FMCG cues and credentials of other drinks to market. The label is a hand painted snapshot of an open road with a dog and a surfboard in the back. Simple but emotive. The logo is hard lettered and has a dog appear in the negative space.

Tags
SALTY DOG - PACKAGING2_TOP_885x499

SALTY DOG - PACKAGING3_885x1013

The taste is of salty apples and the look and feel is of a surf roadie through the hot months of the summer.

SALTY DOG - PACKAGING4_885x499SALTY DOG - PACKAGING5_885x499

> BACK TO TOP
back top