Digital / Web
Paratus Clinical website was natural reflection of the identity we created.
Paratus Clinical wanted an identity that would define them as forward thinking but also one that would convey the trust and security needed for a company within their heavily regulated industry. We looked to find a solution that found the sweet spot between science and there unique offering as a business.
When articulating the identity online it was important to provide balance between the progressive colour palette and cellular forms with more traditional references from their business utilising black and white reportage style photographs.
The user interface and structure of the site were deliberately streamlined and uncomplicated.