Branding

New Zealand Cheese School

The brief was to design and develop stationery for The New Zealand Cheese School.

The school is the first of it’s kind in the country so it needed to have immediate impact, a good sense of Kiwi humour and a clear communication of the offering. The target audience was anyone interested in making cheese.

A simple solution was showing a map of New Zealand through a diecut on of all the stationery to reflect the core product cheese. The letterhead was printed in excess and trimmed into 3 to give an inexpensive ‘with compliments’ slip solution. The business cards also look like cheese slices.

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