Digital / Web

Over the moon dairy co.

Handmade type was used to add the personality and warmth found in the packaging and print collateral.

We were initially approached by this New Zealand startup artisan cheese company, to develop a brand name and identity that reflected both the craft and love they had for traditional cheese making and cheese itself.

As a boutique business in rural NZ, a website was a critical mechanism to communicate with their target market.

As new cheeses were created and recipes added often, the client used an open sourced CMS to manage frequent updates.

Websites of this nature can often feel cold and sterile. We delivered warmth and character were added with hand lettering and drawings for the key navigation, titles and graphics where possible. This ensured their was a strong connection between their online and offline brand.

Awards: (Int'l) Identity Best of the Best 2010 - Winner of Food Category

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Warmth and character were added with hand lettering and drawings for the key navigation, titles and graphics where possible.

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