Branding

Modehus

Oh My a mad looking lighting company

The brief was to create a logo and business card for a new company that specialises in selling unique and retro looking lights and furniture. There is a big WOW factor to most of the products and that needed to come through in the business cards. The industry is full with pretentious types and it was important that Modehus and it’s staff came across as approachable with personality. It needed to be memorable and have cut-through. The idea was to use each of the staff members to create an expression of wonder and amazement.

The tag line created was ‘Oh my Modehus’ so the image needed to reflect that concept. A simple diecut hole is used to emphasise the ‘oh’, to also create immediate differentiation from the traditional cards out there and to act as the O in the surname on the information side of the card. Each staff member is dressed in retro clothing to further create interest and reflect the nature of the products being sold.

Tags
MODEHUS - IDENTITY2_TOP_885x499

The tag line created was ‘Oh my Modehus’ so the image needed to reflect that concept.

MODEHUS - IDENTITY_885x1013MODEHUS - IDENTITY4_885x1013MODEHUS - IDENTITY3_885x499 MODEHUS - IDENTITY5_885x499

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