Bianca Ashley handcrafts scented candles. Hand poured, 100% soy wax with lead-free cotton wicks and free from nasty toxin and chemicals. Bianca had been making her candles to order, trading without a brand name, packaging or labelling. Trading mostly online and looking to expand her business in to craft markets but realised she needed an recognisable identity and packaging.
We worked with Bianca to develop a name for her unique boutique range of candles, designing the logo and the labelling. The final logo was a contemporary take on the traditional hand lettering, incorporating a playful use of flame and wick.
With a limited budget in mind, we looked to add personality to plain packaging with adhesive labelling and tags. A vivid bold geometric pattern was created to frame the logo on labels and as backing to the tags, the pattern was a reflection of the candles rich indulgent scents and its form loosely based on a flame.Tags