Packaging

Johnnie Walker – New Zealand

Johnnie Walker gets a new coat for the NZ Rugby World Cup

The brief was to develop a non rugby specific Ltd Ed IBC for Johnnie Walker to be sold during and after the Rugby World Cup. It also had to double as a pack that would be purchased by kiwis to help raise funds for the Christchurch earthquake appeal.

The approach was simply to take the silver fern icon and integrate it into the Johnnie Walker Striding man. It was simple, had standout and was crafted in such a way that it reflected the quality and craftsmanship of the liquid.

Sales increased significantly and a similar project has been undertaken for the Thailand marketplace.

Tags
DIAGEO - JW NZ_TOP_885x499

DIAGEO - JW NZ3_885x1013

The approach was simply to take the silver fern icon and integrate it into the Johnnie Walker Striding man.

DIAGEO - JW NZ4_885x1013

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