Branding

Himage

A clean look at male grooming

The brief Brief was to design stationery, posters and promotional material for a new male grooming website. Budgets were tight so any collateral needed to be simple, inexpensive, and talk to a predominantly gay market. Expensive models and photoshoots were not an option so impact, cut through and clear message communication needed to be achieved through other means. We chose to use type to communicate the idea of grooming while the business card also doubles as a mirror. The logo was simple it looked to bring together the HIM and AGE and show a positive benefit in doing so. The companies owners brothers were used as models and paid in product.

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HIMAGE - IDENTITY_885x499 HIMAGE - IDENTITY_5885x1013 HIMAGE - IDENTITY2_LOGO_885x499 HIMAGE - IDENTITY4_BC_885x499 HIMAGE - IDENTITY6_5885x1013

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