Packaging

Fire Road

Label evolution sets sales on fire

This was a rebrand of an existing label. The core of the brief was that it needed to sell more! In essence, we looked to tell the story of how Marlborough’s worst ever fire, Boxing Day 2000, burnt 6,000 hectares (almost 15,000 acres), for over three days, killed thousands of stock and threatened the wine town of Blenheim, as well as a number of vineyards and wineries. Disaster was avoided by the brave residents, of what is now known as Fireroad, who battled the blaze by using buckets and handheld hoses and were eventually assisted by a fortunate wind shift. The Fire Road vineyards flourish in the same hot and dry climate that was the catalyst for such a mighty blaze. Sales have flourished since this design hit the shelves.

Awards: <span style="color: #666666;">(Int'l)</span> Pentaward 2009 - Silver Award

Tags
FIRE ROAD - PACKAGING2_TOP_885x499

We looked to tell the story of how Marlborough’s worst ever fire, Boxing Day 2000.

FIRE ROAD - PACKAGING3_885x1013FIRE ROAD - PACKAGING4_885x499

 

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