Packaging

Elbows Bend

Another excuse to bend the elbow

A small wine company from New Zealand takes premium grapes from the best regions to produce consistent quality varietials. We created a simple yet sophisticated typographic solution where the bend in the type reflects the bend in the Clutha River called the Elbows Bend.

Keeping the label simple and clean gives the wine great standout on shelf and strongly reflects the premium price positioning. The plain typographic execution simply shows the concept while breaking the traditional label design format. The design uses the large area of white space to create category disruption, elegance and focus on the brand typography. The type has been printed as a black foil on a textured uncoated stock adding to the tactile premium feel of the package.

Tags
ELBOWS BEND - PACKAGING_TOP_885x499

ELBOWS BEND - PACKAGING3_885x499

A simple yet sophisticated typographic solution where the bend in the type reflects the bend in the Clutha River.

ELBOWS BEND - PACKAGING2_885x1013

> BACK TO TOP
back top