Branding

The Dough Collective

A collective of the worlds best recipes, ingredients and bakers make up the Dough Collective

The brief was to create a chain of modern Australian Bakeries that was premium but accessible. A chain that had not only a winder range of hand crafted products but a look and feel that spoke to a more modern consumer. The bakery looked to obtain the best recipes, ingredients and bakers from around the world to deliver a new taste and experience.

Our job was to bring elements of both old and new together to create a new look and feel off a relatively small budget. Whilst the look of the store took its roots from a more Asian concept, The Creative Method needed to bring a strong Western element. Clever copy was used to start a dialogue and educate, while images of the products were used to create iconic patterns on top of a bold orange background.

The result is an iconic, simple and stylish contemporary bakery.

Pull quote: Clever copy was used to start a dialogue and educate, while images of the products were used to create iconic patterns on top of a bold orange background.

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Clever copy was used to start a dialogue and educate, while images of the products were used to create iconic patterns on top of a bold orange background..

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