Branding

The Creative Method

The main goal was to create a ‘wow’ factor. The cards needed to stand out above other design companies as well as needing to remind people who we are and what we do. The best case scenario would be for the cards to create a discussion point around a new business table or for clients to hold onto them to show friends or ultimately other likely clients. The cards needed to reflect the individuality of each of the staff members and be something that they would want to hand over. The cards have an image of each staff member changing faces from babies to adults using a lenticular printing technique.

The letterhead was to follow up on the concept of business cards, The challenge with the letterhead was to translate a similar concept in a similar style that was not as personal, yet reflecting the same idea of changing faces to illustrate idea generation, possibilities and fun.

The back of the letterhead literally shows personality by having parts of each of The Creative Method’s staff members face displayed. The paper can be folded to create different faces with the help of fine perforations. Either amused or happy faces are created everytime, illustrating that we always keep our clients happy with a great range of different possibilities. The letterhead always folds down to DL size and can also be cut to make ‘with compliments’ slips. It perfectly shows our work & play attitude and its a great talking point.

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The new ARN mark takes it’s roots originally from a megaphone, with the core idea being that of communication to the widest and broadest possible market.

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