Branding

Cowch Dessert Bar

The cow comes back to deliver the goods in this new concept of dessert bar dining and drinking

With the rapid expansion of frozen yoghurt Wowcow decided to merge the idea of cocktails and deserts together creating Cowch. As the offer included alcohol the look and feel needed to be more adult but still light hearted and fun. The cow is featured in a number of different adult scenarios to drive humour, warmth and a little attitude. Black and white/sepia tones were used to create a more sophisticated look but to also blend and contrast with the white interiors. The cow is also cleverly integrated into a number of ideas such as Cocktails and strategic coaches stacked. The bar was an immediate hit with enquiries coming globally from interested parties looking to become a franchise owner.

Awards: <p>(Int'l) Identity Best of the Best 2010 - Winner of Food Category</p>

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A chance to mix up more guilty pleasures.

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