Branding

Cousin Jacks Pasty Co.

Finally Australia can get the taste of a real pasty

Cousin Jacks is a new chain of pasty stores to hit Australia.

We were involved from the start in creating this brand and naming was a key element for launching the overall concept. Cousin Jacks was the name given to the first Cornish settlers to arrive in Australia to work on the early mines.

The design looks to draw inspiration from these early years but with a contemporary twist. The logo involves the crossing of a rolling pin and shovel in a simple yet bold execution.

Expressive typography is used to modernise the brand but also create an authentic link to the past. Black and white imagery backs up this style but the products shown in point of sale are kept in colour for standout and appetite appeal.

Personality is used to drive an emotional connection through clever and approachable copy. Wherever possible the real staff members were dressed in old clothes and photographed to appear as though they are from the mining era.

Tags
COUSIN JACKS - IDENTITY_TOP_885x499

COUSIN JACKS - IDENTITY3_LOGO_885x1013

The logo involves the crossing of a rolling pin and shovel in a simple yet bold execution.

COUSIN JACKS - IDENTITY4_WALL_IMAGE_885x1013 COUSIN JACKS - IDENTITY5_BC_885x499COUSIN JACKS - PRINT5_UNIFORM_885x499 COUSIN JACKS - PRINT6_COPY_885x499COUSIN JACKS - PRINT3_TACUPS_885x499 COUSIN JACKS - PRINT9_POS_885x1013 COUSIN JACKS - PRINT7_POS_885x1013COUSIN JACKS - ENVIRONMENTAL_885x499 COUSIN JACKS - ENVIRONMENTAL_885x1013 COUSIN JACKS - ENVIRONMENTAL2_885x1013COUSIN JACKS - IDENTITY_LOGO_VERT_885x499

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