Branding

Competitive Pest Services

Pest control can be an ugly business but CPS wanted a brand that would make people feel comfortable, safe and engaged.

It is crucial in the pest control industry that people feel that the services is effective and safe. Our task was to set CPS aside from the rest of the competition by giving them a unique and own able look and feel but also to drive effacicacy.

The logo is bold and simple and uses the negative space of the type to show a couple of pests, these are visible but are also discoverable and reflect their cunning nature.

With the collateril we took images of various insects, drew arms and legs on them and put them in potential life threatening situations. This brings humour to a serious subject but it also helps add a sense of warmth to a quite sterile industry. It becomes engaging and easy to remember.

Tags
COMPETITIVE PEST SERVICES - IDENTITY2_TOP_885x499

COMPETITIVE PEST SERVICES - IDENTITY3_885x499 COMPETITIVE PEST SERVICES - IDENTITY4_885x499 COMPETITIVE PEST SERVICES - IDENTITY5_885x1013 COMPETITIVE PEST SERVICES - IDENTITY6_885x1013

With the collateral we took images of various insects, drew arms and legs on them and put them in potential life threatening situations.

COMPETITIVE PEST SERVICES - IDENTITY7_885x1013 COMPETITIVE PEST SERVICES - IDENTITY8_885x1013 COMPETITIVE PEST SERVICES - IDENTITY9_885x499 COMPETITIVE PEST SERVICES - IDENTITY10_885x499 COMPETITIVE PEST SERVICES - IDENTITY11_885x499

 

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