Branding

Coco Cubano

Coco Cubano re-establishes itself as the ambassador of Cuban joy and colourful culture in Australia. A place to experience summer all year long.

Coco Cubano has been established in Australia for a few years with an offering of Cuban tropical food and culture. Their brand talked about revolution and Cuban history in a tone that didn’t connect in a positive way in the consumer’s mind. 

The foundations of this iconic Island were rescued by focusing on the more positive aspects of it, giving the brand a brighter, lighter and more vibrant look and feel. The core of this new strategy was defined as an “Endless Summer with a Cuban Twist”, giving the public a chance to experience all the relaxation, indulgence and fun characteristics of summer with a strong Cuban tropical infusion. Palm trees, fruits, bright colours and a jolly tone of voice were the key players for this brand refresh. 

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Palm trees, fruits, bright colours and a jolly tone of voice were the key players for this brand refresh.

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