Branding

Chinta Ria Mood for Love

Putting Sydney diners in the move for something different

The aim was to bring to life the arthouse Asian movie Mood For Love in a boutique restaurant located in the Westfield mall in Sydney CBD. The design had to transport the consumer from a shopping mall to an authentic rustic Malaysian location. The logo had been hand painted and every aspect of the branding reflects the film including traditional slide style business cards, a script inspired menu and large deconstructed scenes from the motion picture. The restaurant successfully transports customers from a city mall to the streets of Malaysia. MFL has become one of Westfield Sydney’s most popular restaurants.

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CHINTA RIA MOOD FOR LOVE - IDENTITY_TOP_885x499

The aim was to bring to life the arthouse Asian movie Mood For Love in a boutique restaurant located in the Westfield mall in Sydney CBD.

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