Branding

Casa Gusto

The Casa Gusto brand takes its visual cues from iconic Italian food and drink brands but is given a contemporary edge with bold modern typographic styling and quirky illustrations.

Casa Gusto is an Australian bulk food wholesalers/retailer passionate about Italian food, sourcing and importing the best produce from regions around Italy and the Mediterranean, selling to delicatessens, restaurants, cafes and direct to consumers.

The inspiration for the packaging came from the business owners fathers tales of discovering italy and its food whilst following a circus.
Illustrations of Italian landscapes, old style circus acts, playfully integrate with the produce. The result is uniquely distinctive packaging range that is reminiscent of a vintage trip to Italy, that celebrates the traditions of the place, home cooking and the produce itself.

Awards: Shortlisted Create Awards 2012 Packaging category

Credits: Illustrated by Gerard Taylor

Tags
0 CASA GUSTO ID 885x499

1 CASA-GUSTO-PACKAGING--Jars-885x499 2 CASA-GUSTO-PACKAGING--CANS-885x499 3 CASA-GUSTO-PACKAGING--PASTA-885x499CASA GUSTO - IDENTITY PACKAGING_885x10134 CASA-GUSTO-PACKAGING--Watter-Bottles-885x10135 CASA-GUSTO-PACKAGING--OLIVE-OIL-885x1013CASA GUSTO - IDENTITY PACKAGING5_885x1013

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