Packaging

Birds Eye Estate

A special limited edition Sauvignon Blanc out of Marlborough

Create a wine brand that was unique, had standout and enabled the pack to be sold for a premium. Reflecting a sense of nature was also an advantage. It was a small run and needed to drive brand recall in a cost effective way. Flying over Marlborough the vineyards below create a patchwork life material effect from the sky. The label was created from material selected to reflect the view from above. Many birds are present prior to harvest showing that the grapes are at the optimum ripeness. 2 birds we used to form a glass in the negative space – showing a toast.

Tags
0 BIRDS EYE TOP OPTION_PAIR 885x499

1 BIRDS EYE CROPLABEL 1 885x499In the bird’s eye logo two birds elegantly form
a wine glass in the negative space.

3 BIRDS EYE CROPLABEL 2 885x499

2 BIRDS EYE 885x1013_PAIR

BIRDS-EYE--PACKAGING_885x1013

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