Branding

Beans & Balls

Finally a great coffee with balls!

The brief was simple: Develop a trustworthy, credible and fun icon and brand identity that brings together coffee and donuts; both of which have previously existed but not together. The logo features a simple ampersand where a coffee cup and donut are located in the negative space. This becomes a bold, strong and iconic device. Due to the simplistic nature of the device this was applied to cup packaging, paper wrapping and store branding.

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A fun icon and identity that brings together coffee and donuts.

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