Branding

Alices Makan

Award winning Alice's Makan ties your tastebuds up, holds them to ransom and gives them a jolly good kicking! Eat and cabut!

Alice has been cooking in her mums kitchen since childhood. Her husband Paul has been cooking for his family of 10 siblings since he was a little boy. Great to have such an authentic background to start from. Our approach to the branding was to bring a sense of nostelga and retro cool to the Makan by using authentic Malaysian packaging with their quirky styles as a frame of reference. Paul is quite a character and we were exposed to many occasions where the english language had been ‘Paulified’. We looked to use these ‘isms’ to create intrigue, warmth and connection with customer.

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